Protecting Your Hard Work: Do You Need a Trademark? Raleigh Law Firm

Businesses spend substantial resources on developing a brand, establishing goodwill with their customers and the general public and differentiating themselves from competitors.  A successful business therefore has a strong incentive to protect its identity.  That identity may be a name, a logo or some other unique phrase or mark.  In many situations, it is not only helpful- it’s vital- that …